
Rowe & Jimenez
CHALLENGE
After over 30 years of serving Escondido, Rowe & Jimenez had earned deep trust in the community. But their brand hadn’t kept pace. Their visuals, messaging, and online presence didn’t reflect the warmth, professionalism, and expertise clients experienced in person. They weren’t just looking for a website — they needed a brand foundation that could carry their reputation confidently into the digital world and support long-term local visibility.
- Branding Strategy
- Visual Identity
- Verbal Identity
- Content Strategy
- Digital Marketing
- Web Development
SOLUTION
We led a full rebranding engagement that started with brand strategy: clarifying their voice, positioning, and core differentiators.
From there, we created a refined logo suite, brand guidelines, and visual identity to reflect their calm, trustworthy, and judgment-free approach.
The new website was built to match — clear, fast, and optimized for search. We implemented a service-focused site architecture, custom schema, listings distribution, and ongoing SEO content to improve discoverability.
Today, their brand communicates as clearly as they serve.









