Case study

Dirtfree

Challenge

In a saturated market of cleaning apps, Dirtfree needed to stand out.

The harder part was connecting with people who struggle to keep their homes clean—and making the product feel like it was built for them.

Services

Web Development
App Development
Digital Marketing
Content Strategy
Visual Identity
Verbal Identity
Branding Strategy

Solution

Approach

We grounded the brand, site, and app in how people actually focus and get cleaning done—drawing on productivity and attention research, then testing with real users along the way.

What we built

A clearer identity and a more intuitive product experience, with messaging that stays consistent from marketing through the app itself.

Outcome

Dirtfree has a cohesive presence that stands out in a crowded category and speaks directly to people trying to keep their homes in order.